How to Write Product Descriptions that Sell

Unleash your inner copywriting genius and craft product descriptions that captivate, convert, and turn your online store into a treasure trove of irresistible words and irresistible products!

Michelle T.

1/10/20232 min read

multicolored marketing freestanding letter
multicolored marketing freestanding letter

Crafting Captivating Copy: How to Write Product Descriptions that Sell (with Irresistible Examples!)

Forget the days of dry, dull product descriptions that drone on like a sleeping sloth. Today, we're about to inject some sizzle and sparkle into your online store with the art of crafting irresistible product descriptions that convert!

Think of your product descriptions as love letters to your customers. They're your chance to whisper sweet nothings about your wares, highlight their hidden potential, and ignite a burning desire to add them to cart faster than a cheetah on espresso.

So, how do you write descriptions that captivate, compel, and make wallets sing? Buckle up, wordsmiths, because we're diving into the secrets:

1. Paint a Picture with Words:

Forget just listing features. Evoke emotions and experiences! Use vivid language to transport your reader into a world where they're sipping coffee from that sleek mug while basking in the morning sun, or conquering their to-do list with that super-powered planner. Show, don't tell!

Example: Ditch "Stainless steel travel mug" for "Start your day with a warm embrace. This sleek, double-walled mug keeps your coffee piping hot, so you can savor every sip and conquer the morning like a warrior queen."

2. Solve a Problem, Spark a Desire:

People don't buy products, they buy solutions to their problems and desires. Identify your target audience's pain points and showcase how your product is the magical cure. Or, tap into their deepest desires and show them how your product helps them achieve their dreams.

Example: Replace "Comfy cotton T-shirt" with "Unleash your inner rockstar. This ultra-soft tee lets you express your unique style with confidence, so you can strut your stuff and own every room you walk into."

3. Speak Their Language, Keep it Real:

Forget stuffy corporate jargon. Talk to your customers like you'd talk to your best friend. Use humor, inject personality, and avoid overly technical terms. Authenticity is key!

Example: Swap "High-performance running shoes" for "Soar like a gazelle on pavement. These lightweight, cushioned shoes give you wings (figuratively, of course) so you can crush your runs and leave the competition in the dust (literally, if they're slow)."

4. Sprinkle in the Magic Sauce: Benefits, Benefits, Benefits!

Features are cool, but benefits are like fireworks – they light up the sky and grab attention. Go beyond listing specs and focus on how your product makes life better, easier, or more awesome.

Example: Transform "Water-resistant backpack" into "Conquer any adventure, rain or shine. This water-resistant backpack keeps your gear dry and your spirits high, so you can explore the world without a worry."

5. Show, Don't Just Tell: Photos and Videos Rule!

A thousand words can't paint a picture as perfectly as a stunning photo or an engaging video. Use high-quality visuals that showcase your product in action, highlight its beauty, and spark curiosity.

Remember: Your product descriptions are your secret weapon. Write with passion, paint with words, and watch your conversion rates soar like a majestic eagle with a jetpack (because why not?).

Bonus Tip: Don't forget the call to action! Gently nudge your readers towards that "Add to Cart" button by offering limited-time discounts, exclusive bundles, or a sneak peek at what awaits them on the other side of checkout.

Now go forth, wordsmiths! Craft descriptions that ignite desire, build trust, and turn your online store into a haven for irresistible products and irresistible copy. Your customers (and your bank account) will thank you for it!